Recent Posts

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Hobbies / Buying used model railroad inventory
« Last post by James Doan on April 21, 2024, 03:42:37 pm »
All those models that others are selling have to go somewhere. Just like buying a used car, buying used model trains can save you a lot of money. And just buying a car, you have to do your homework, inspect carefully and be willing to accept that your train may need a little work.

When buying used—especially powered locomotives, transformers and the like—it is best to either buy from a store that has a place you can test the model, or that has an iron-clad return policy. A good return policy is especially important with online retailers. Most sellers are honest, but a thumbnail picture can hide countless flaws!
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Business / Lure new customers into trying out your discounts
« Last post by Jason Mead on April 19, 2024, 03:17:20 pm »
Depending on what kind of good or service you offer, free coupons and/or discounts can be just the ticket to tempting new customers to give you a try. Don’t be afraid to double-up on your low-cost marketing here, either: If you already print business cards, flyers, door hangers, etc. – any type of print media that you hand to customers – print the backside with your coupon.
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Business / Turn up where you’re least expected
« Last post by Caroline Davis on April 19, 2024, 10:38:14 am »
There’s no better way to stand out than to put yourself where you don’t belong. Show up where people won’t expect to see you. Subvert your audience’s expectations and you might be surprised how many people notice that one of these things is not like the others.
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Business / Regularly update your website for better google ranking
« Last post by James Doan on April 17, 2024, 03:21:01 pm »
Having a strong online presence is crucial for businesses and individuals alike. One of the key factors that can significantly impact your website's visibility and search engine ranking is the regular updating of your website. Google, the world's most popular search engine, places great importance on websites that consistently provide quality and recent content. By updating your website regularly, you can attract more visitors and improve your chances of ranking higher in search results.

Google's search algorithm is designed to prioritize websites that offer valuable and up-to-date information to users. When you update your website with fresh and high-quality articles, you signal to Google that your website is active and relevant. This, in turn, increases the likelihood of your website being indexed more frequently by Google's web crawlers, also known as Googlebot.

By regularly updating your website, you can tap into the immense potential of organic search traffic. When users search for relevant keywords or topics related to your website, Google will be more likely to display your website in the search results if it is regularly updated. This increased visibility can lead to a significant boost in organic traffic, as more users will discover and visit your website.

Consistently updating your website with quality content helps establish your authority and credibility in your niche or industry. When visitors see that your website is regularly updated with fresh and relevant information, they are more likely to perceive you as a reliable source of knowledge. This can lead to increased trust, engagement, and even conversions.

Regularly updating your website attracts new visitors and encourages return visits. When users find valuable and engaging content on your website, they are more likely to bookmark it or subscribe to your updates. By providing a steady stream of fresh content, you can keep your audience engaged and coming back for more.

Search engine optimization (SEO) is a crucial aspect of improving your website's visibility in search results. Regularly updating your website with relevant and optimized content can have a positive impact on your SEO efforts. Fresh content provides more opportunities for targeting relevant keywords, optimizing meta tags, and building internal and external links, all of which contribute to better search engine rankings.
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Hobbies / Colour printouts for artwork
« Last post by James Doan on April 14, 2024, 02:19:29 pm »
If you enjoy painting by numbers, you might want some variety. Go and print some images or designs and then colour them. Use acrylic or watercolour paints, depending on the effect you plan to achieve, or for black and white designs you could even use charcoal.

A set of miniatures of your favourite pets, landscapes or mountain cottages, made in charcoal, could be a great project on a budget. You could also transfer your printouts onto a piece of wood and burn it later, but that would become much pricier unless you already have a pyrography set.
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Business / Capitalize on short-term plays
« Last post by Jason Mead on April 12, 2024, 03:54:21 pm »
When it comes to business strategies, capitalizing on short-term plays can be a game-changer for entrepreneurs looking to make a quick impact. Starting scrappy and focusing on short-term gains can pave the way for long-term success.

One key aspect to consider is the importance of seeing Return on Investment (ROI) sooner rather than later. This early ROI can provide the necessary momentum and cash flow to fuel larger projects, long-term plays, and sustainable growth models.

While tactics like Search Engine Optimization (SEO) are valuable eventually, they may not be the best starting point for immediate results. SEO strategies often require time to build and may not deliver noticeable returns right away.

It's essential to diversify your approach and not rely solely on long-term strategies. Identifying short-term plays that have the potential to yield quick returns is crucial. For instance, if there is clear evidence that potential customers are actively searching on platforms like Google with the intent to make a purchase, investing in paid advertising could be a lucrative short-term play.

Balancing short-term plays with long-term strategies is key to a well-rounded business approach. By focusing on quick wins and early returns, entrepreneurs can establish a solid foundation for sustained growth and success in the future.
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Business / Dip your toes into video with instructional content
« Last post by Caroline Davis on April 11, 2024, 02:57:36 pm »
Video can be an intimidating digital marketing medium to dive into, which is why we love the humble but oh-so-useful instructional video. Not only is it cheap – hi, smartphone camera! – but most consumers don’t have high expectations for instructional videos; the main requirement is that they be clear and, therefore, helpful. So go ahead – educate your industry on something you know well and, while you’re in the process, make sure your expertise and personality shine. If you have a marketing team, you could even create a series of instructional videos featuring individual team members providing instruction on their area of expertise. Instructional videos can be helpful for providing top-notch customer service, as well, giving you creative content marketing resources you can send to customers to help them solve common problems or share in a knowledge base to answer frequently asked questions.
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Business / Lead with thought leadership
« Last post by James Doan on April 10, 2024, 04:11:07 pm »
Be a leader in the industry and a leader in your thoughts about the industry. Inspire others with your innovative ideas and informed, educated opinions. LinkedIn is a great place to connect with other brands and the people behind them. But regardless of the platform, find out where the people in your industry gather and meet them there.
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Business / Maximizing business success through product sampling
« Last post by Adam Jones on April 09, 2024, 03:21:51 pm »
One effective strategy that has proven to attract the right customers is through sharing product samples. By distributing samples to as many people as possible, businesses can showcase the quality and uniqueness of their products, ultimately drawing in potential customers who are the perfect fit for their offerings.

Product sampling is a powerful marketing tool that allows customers to experience a product firsthand, helping them make informed purchasing decisions. When customers can see, touch, taste, or use a product before buying, they are more likely to develop a sense of trust and connection with the brand.

Moreover, offering samples can create buzz and excitement around a product, generating interest from a wider audience. People love trying new things, especially when it comes at no cost to them. By giving out samples, businesses can pique curiosity and entice consumers to explore what else the brand has to offer.

Additionally, product sampling can lead to valuable feedback from customers. Through sampling initiatives, businesses can gather insights on how their products are perceived, what improvements can be made, and what features resonate most with consumers. This feedback is crucial for refining products and enhancing overall customer satisfaction.
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Hobbies / A creative solution for painting small items
« Last post by James Doan on April 07, 2024, 04:06:53 pm »
When faced with the challenge of painting small items that are difficult to hold on to, a simple yet effective solution can make the task much easier. One clever idea to tackle this issue is to create a makeshift handle using everyday materials.

To start, one can make a loop using a piece of masking or duct tape and attach it to the back of the project to be painted. This loop will serve as a handle that can be easily grasped during the painting process. Next, tape the small item to the eraser end of a pencil. By securing the item to the pencil, it becomes much simpler to manoeuvre and paint without the risk of dropping or smudging it.

Once the item is securely attached to the pencil, one can hold on to the pencil itself while painting. This method provides a stable and controlled grip, allowing for precise and detailed painting even on the smallest of objects.

After painting is complete, drying the item is made effortless by simply placing the pencil in a cup. This makeshift drying rack ensures that the freshly painted item remains undisturbed while drying, preventing any smudges or imperfections.
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